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AYALA MALLS MAKES A BIG MAGICAL SPLASH AT THE CINEMAS

Ayala Malls Makes a Big Magical Splash at the Cinemas

The Little Mermaid is taking over all Ayala Malls Cinemas from Princess Parties to Pandora gifts, here’s how your family can join in on all the festivities.

Disney prince and princesses at the block screening of The Little Mermaid at Glorietta 4 cinemas

You’ve all watched the teasers and trailers and read the conversations about it on your socials (you may even have joined in!). And now, it’s finally happening: the live-adaption of Disney’s The Little Mermaid is now showing at Ayala Malls Cinemas!

To give viewers and their families a truly memorable experience they can treasure in the years to come, Ayala Malls Cinemas have prepared some fun activities for its opening week.

Tin Yabao, Ayala Malls Consumer Engagement Marketing Head and Allie Benedicto, Marketing Director at The Walt Disney Company
Chrissy Roa, Group Marketing Head for AyalaLand Estates, Corporate, and AyalaMalls
(L – R) Camille Canlas, Ayala Malls Associate Marketing Manager for B2B; Lisa Yang, Ayala Malls Marketing Director; Mika Abastillas, Ayala Malls Senior Digital Marketing Associate; Tin Yabao, Ayala Malls Consumer Engagement Marketing Head; and Barbie Fernandez, AyalaMalls Corporate Marketing

A Block Screening and Princess Ball during opening night

An invitational affair, guests were transported to an underwater adventure like no other at the Sea Princess Magical Ball, together with a block screening of The Little Mermaid.

Prior to the screening, moviegoers and guests explored the world of Atlantis at the cinema lobby. There, they were able to snap underwater pictures in their best mermaid pose, paint their own seashells, and enjoy many more fun treats and delicious delights like popcorn and cupcakes.

Guests enjoyed a magical block screening of The Little Mermaid at Glorietta 4 Cinema 6,
which was filled with activities, goodies, bubbles, and Disney princesses
Zuri and Arabella Centenera Santos, and Leia Valenciano
Tricia Centenera and daughters Arabella and Zuri
Children enjoyed dancing and playing games at the Sea Princess Magical Ball

On this day, both kids and adults were encouraged to come in their most magical princess outfits. The “best dressed princesses” were awarded with a special gift from Pandora. Adding to the magic, Pandora discounts were given to moviegoers who bought tickets to watch The Little Mermaid within the opening week.

On this day, both kids and adults were encouraged to come in their most magical princess outfits. The “best dressed princesses” were awarded with a special gift from Pandora. Adding to the magic, Pandora discounts were given to moviegoers who bought tickets to watch The Little Mermaid within the opening week.

Enjoy A Two-Day Under the Sea Adventure with The Family. Across all Ayala Malls Cinemas this May 27 and 28, guests who purchase The Little Mermaid movie tickets can take part in the two-day “Under Water Treasure Trove” experience right before the show. It features a variety of activities, keeping your little ones entertained while waiting.

Sofia Andres and daughter Zoe with Disney princesses
Feliz Lucas and daughter Calea
Glorietta 4 Cinema 6 was transformed into an underwater adventure with Ayala Malls’ Sea Princess Magical Ball.
Ayala Malls’ Sea Princess Magical Ball transformed Glorietta 4 Cinema 6 lobby into an
enchanting space to get together and enjoy delicious treats
Guests enjoyed food and drinks at the lobby of Glorietta 4 Cinema 6

Discover life under the sea as Ayala Malls hosts a Princess Sea Adventure Party on May 27, 1:00PM, across all 23 malls. To participate, families can purchase the Sea Princess Adventure Party bundle—this gives guests access to join the party, watch the movie, and participate in fun magical games like “Bring Me”, karaoke sing along, and other all-time favorites. There will also be lots of sweet treats to try, and families can even snap their treasured bonding memories at the photobooth.

And that’s not all! One lucky princess who watches The Little Mermaid during the party in any Ayala Malls will have a chance to win a special gift: a Disney x Pandora bracelet and charm. It’s cute, it’s gorgeous, it’s enchanted—it’s Disney and Pandora together! A must-have for any dashing princess out there.

So what are you waiting for? Put on your best dress and come to Ayala Malls to experience the most thrilling screening of The Little Mermaid.

Ayala Malls Sea of Desserts at Glorietta 4 Cinema 6 lobby
Ayala Malls’ Under The Sea Adventure at Glorietta 4 cinemas lets moviegoers take beautiful
snaps and videos amidst the enchanting world of The Little Mermaid

Don’t miss out on your chance to create memorable moments with the family

Watching movies at cinemas has always been a great parent-child and family bonding activity that cut across generations. However, the pandemic deprived many families of this bonding experience. Kids (and parents) were confined to computers, TV screens, iPads, and mobile phones and missed out on the awe and wonder of watching on the big screen.

Thankfully, the cinemas are back and bigger than ever! Families can now return to their movie trips at Ayala Malls Cinemas and enjoy its immersive 4DX Cinemas (Greenbelt and U.P. Town Center) and huge AGiant Screens (Ayala Malls Manila Bay and Ayala Malls Vertis North), just like before.

They can also extend their family bonding time at the mall after the movie. Dine or do more activities the kids and kids at heart will enjoy (visit Timezone, perhaps?). You and your kids can also shop from Ayala Malls’ wide range of kid-friendly merchants —from educational (bookstores, hobbystores, etc.) to recreational (sports shops, toy stores, amusement, etc.)

Here’s your chance to create a memorable experience for everyone and help make their childhood truly special, so don’t miss out!

Be a part of the Little Mermaid world at Ayala Malls Cinemas! Tickets are now on sale at all Ayala Malls Cinemas, Zing app, or SureSeats.com.

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