Skechers Woos Top South Korean Pop Idol, Cha Eun-Woo,
To Be Its New Regional Brand Ambassador
Chosen for his natural charm and stylish image, Eun-woo will appear in new collection
launch campaigns across key Asia-Pacific markets.
Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covers seven key Asia-Pacific markets for Skechers: Singapore, Hong Kong, Macau, Malaysia, Philippines, Thailand and Vietnam.
“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Eun-woo, the celebrated K-pop star and actor.
“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in comfort technology footwear. Having the well-known and much liked Cha Eun-Woo as our brand ambassador across many of our key Asian markets is a testament to our belief in on-going growth opportunities in this region,” said David Weinberg, Chief Operating Officer of Skechers.
“With K-Pop fever in the Philippines showing no signs of abating, we are excited to have Cha Eun-Woo as Skechers’ regional brand ambassador. We are confident that this strategic partnership with one of Korea’s top stars will resonate successfully with the Filipino consumers who also have a long history of affinity for Skechers. We are looking forward to Cha Eun-Woo being featured in our advertising materials, social media channels and retail windows,” said Suzette Pasustento, Country Manager of Skechers USA Philippines.
As part of the partnership, Eun-Woo will appear in several marketing campaigns, including Skechers Hands Free Slip-ins™, Skechers Sport® Court, Skechers Foamies®, Skechers Workout Walker™, and Skechers Apparel (Lifestyle & Performance). In the Philippines, Skechers is available at four stores in Metro Manila and six total retail destinations across the Philippines, as well as at key retailers.
This season’s new campaign focuses on celebrating authenticity – being yourself and always feeling confident and comfortable with who you are and what you have. It also exemplifies Skechers’ values and commitment to offer the best quality, all-inclusive and comfortable shoes to consumers.
Find Skechers Philippines on:
#SKECHERSXChaEunWoo I #SKECHERSPH
About Cha Eun-Woo
Cha Eun-woo, 25, who stands at six feet tall, made his showbiz debut in 2016 as a member of the popular K-pop boyband ASTRO. His popularity rose in 2018 when he starred in the rom-com series ‘My ID is Gangnam Beauty’, which also earned him a few awards, including Best New Actor at the Korea Drama Awards. His fame was further catapulted by his male lead role in the webtoon-based drama “True Beauty,” which aired in late 2020. Notably one of South Korea’s most popular and trending Gen Z actors today, Eun-woo is also a social media sensation, becoming the second most-followed actor in South Korea on Instagram (@eunwo.o_c_) with nearly 32 million fans worldwide following his every post.
About Skechers USA Philippines and Skechers USA, Inc.
Skechers USA Philippines is a subsidiary of Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,458 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook and Instagram.
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