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Summer vibes all year: LEMON-DOU drops new Peach Lemon flavor

Get ready for a tastebud party: tangy, whole-crushed lemons and juicy, sweet peaches combined and made into one alcoholic ready-to-drink

Toast to endless summer vibes! Lemon-Dou, the Japanese-inspired chu-hai (lemon sour alcoholic drink) you know and love, is back with an innovative and exciting new flavor that’ll banish boring summer drinks. Introducing Lemon-Dou Peach Lemon, a delightful new alcoholic beverage that masterfully blends the juicy sweetness of peaches with the classic sharp zest of whole crushed lemons of the Lemon-Dou Signature drink.

In an exciting expansion of the Lemon-Dou aRTD (alcoholic ready-to-drink) range in the Philippines, Lemon-Dou Peach Lemon boasts a 7% alcohol by volume (ABV), offering a perfectly balanced flavor explosion that’s both refreshing and sophisticated. This latest offering continues the Lemon-Dou legacy of crafting distinct beverages by blending traditional Japanese artistry and flavors with modern flair, a tradition that Coca-Cola Philippines has honored since bringing the brand from Japan to the country in 2021. Since its debut, Lemon-Dou has carved a special place in the hearts of Filipinos, offering a refreshing escape with its full-bodied chu-hai flavors.

Alongside Peach Lemon, people can explore a variety of other flavors to match every mood: Signature Lemon (5% ABV) – the OG citrus experience you crave; Honey Lemon (3% ABV) – a hint of sweetness or a lighter touch; and Devil Lemon (9% ABV) – the bold choice for those seeking an extra kick.  

Coca-Cola Philippines senior marketing director Mark Dee reflects on the local climate, stating, “In our tropical paradise, summer is pretty much our default setting here. However, with Lemon-Dou Peach Lemon, we’re aiming to do more than just introduce a new flavor—we’re cultivating a summer mindset, turning our endless summers into an endless summer experience.

He continues, “We at Coca-Cola Philippines go beyond delighting our loyal Lemon-Dou enthusiasts. We are thrilled to open the world of chu-hai to newcomers of legal drinking age, expanding their horizons with our rich, flavorful offerings.”  

Now available in 7-Eleven stores nationwide, and in other convenience stores, supermarkets, and major e-commerce sites by June 25, individuals of legal drinking age (18+ years old and above) can now try a new kind of summer with Lemon-Dou Peach Lemon aRTD. So, grab a can, raise a glass (or can!), and experience the taste of that Japan lemon-sour (with a peach twist) chu-hai drink with every sip!

Whether it’s leisurely days by the beach or vibrant gatherings with friends, Lemon-Dou Peach Lemon invites you to splash a little bit of summer into your routine. Discover more by following Lemon-Dou Philippines on Facebook and Instagram or visit https://www.coca-cola.com/ph/en

Embrace the taste of everlasting summer with Lemon-Dou. Here’s to unforgettable summer moments, enjoyed responsibly.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]