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‭‭ Century-Strong UTCI (Uy Tit & Company Inc)‬‭ Introduces DELI TOOLS

‭‭ Century-Strong UTCI (Uy Tit & Company Inc)‬
‭ Introduces DELI TOOLS‬
‭ Revolutionizing the Philippine Hardware Market‬

‭ Executives from UTCI and DELI celebrate the inauguration of their partnership with a ribbon-cutting ceremony.‬
‭ Pictured from left to right: Marco Hu, Michelle L. Ong, Chairman of UTCI Mr. Francisco Uy, Melody Lau, and Luis Liu.‬

UTCI (Uy Tit & Company Inc) celebrated a significant milestone with the grand launch of DELI‬ Tools in the Philippines last May 16, 2024. The event themed on “Founding for Success”, held at‬‭ Sheridan Mandaluyong, showcased an extensive range of DELI Tools, marking a new chapter in‬ UTCI’s commitment to innovation and excellence in the hardware sector.‬

‭ UTCI (Uy Tit & Company Inc), known for its century-long legacy in the hardware industry, has‬ partnered with DELI to bring a wide array of high-quality tools to the Filipino market. This‬
‭ collaboration signifies a major step for both companies, as they aim to provide durable and‬
‭ reliable tools to both business and individual customers in the Philippines.‬


‭ The event featured a gallery of DELI Tools, including Semi Pro Series,Professional Series,‬Home Series,Gardening Series. Attendees had the opportunity to explore these products‬‭ firsthand, highlighting the versatility and quality that DELI Tools brings to the market.‬

‭ Managing Director of Business Development and Operations at UTCI Ms. Michelle L. Ong‬
‭ (Photo from RVA Pro Foto & Events)‬

The press conference included key executives from both UTCI and DELI. Michelle L. Ong,‬
‭ Managing Director of Business Development and Operations at UTCI (Uy Tit & Company Inc),‬
‭ emphasized the strategic initiatives and vision for UTCI and DELI Tools in the Philippines.
“This‬ partnership embodies our enduring values of quality and affordability, and we’re excited to offer‬ our customers the innovative and reliable products from DELI Tools,” she stated.‬

Managing Director of Procurement and Accounting at UTCI Ms. Melody Lau


‭ Melody Lau, Managing Director of Procurement and Accounting at UTCI (Uy Tit & Company‬ Inc), shared insights into the development and procurement strategies that have led to this‬ ‭ successful partnership.
“Our ancestors had been importing brands in the hardware industry for‬ decades until we started to build our house brand almost 37 years ago. Now, with DELI Tools,‬ we believe we can build a strong partnership and make it the number one hardware tools brand‬ in the market, ” she explained.‬

Country Manager of DELI Philippines Mr. Marco Hu‬
‭ (Photo from RVA Pro Foto & Events)

‭ ‬
‭Marco Hu, Country Manager of DELI Philippines, highlighted the brand’s market expansion‬ strategies and innovative marketing approaches. “DELI stands out with its strong product‬ development and diverse range of products. This partnership will introduce exceptional support‬‭ and innovation to our partners and customers, differentiating DELI Tools from other brands and‬ elevating the overall market standards, ” he noted.‬

Global Regional Manager of DELI Southeast Asia Mr. Luis Liu‬
‭ (Photo from Rva Pro Foto & Events)

Luis Liu, Global Regional Manager of DELI Southeast Asia, discussed the operational‬
‭ excellence and management strategies that have made DELI a leading name in the tool‬
‭ industry. “Within five years, we aim to build a strong sales network in the Philippines and offer‬ our partners reasonable pricing, ensuring profitability and a reliable partnership,
” Liu‬ commented.‬

‭ This partnership aims to significantly enhance the availability and accessibility of high-quality‬
‭ tools across the Philippines. DELI Tools, known for its German engineering, promises durability‬
‭ and reliability at an affordable price. With a focus on both B2B and B2C markets, the partnership‬ targets hardware store owners, construction companies, home improvement and renovation‬ businesses, manufacturing businesses, auto detailing and repair businesses, DIY enthusiasts,‬ professional carpenters, and homeowners.‬


From left to right: UTCI executives Ms. Melody Lau and Ms. Michelle L. Ong, and DELI executives Mr. Luis Liu and‬ ‭ Mr. Marco Hu.‬
‭ (Photo from RVA Pro Foto & Events)


‭ During the press conference, executives answered questions from the media, providing insights‬ into the partnership’s strategic goals, the quality and innovation behind DELI, and the expected‬ impact on the Philippine market.
“The partnership between UTCI and DELI was a result of‬ perfect timing and mutual goals,” said Michelle L. Ong. “Both companies share a commitment to‬ achieving success through dedication and hard work.”

‭ Liu added, “We are deeply attracted to UTCI because of their history and strong business‬
‭ relationships as a hardware importer and distributor. This collaboration is like magic, and we are‬ confident that DELI will become a trusted brand in the Philippine market.”

‭ UTCI and DELI are poised to revolutionize the hardware tools market in the Philippines. With a‬ shared vision of quality, innovation, and customer satisfaction, this partnership marks an exciting‬ new chapter for both companies. The Filipino market can look forward to a new era of‬ high-performance tools, supported by UTCI’s extensive experience and DELI’s cutting-edge‬ technology. The event concluded with a message of gratitude to all stakeholders, expressing‬ confidence in the bright future of this partnership and its positive impact on the hardware‬ industry in the Philippines.‬


‭ For further information about UTCI (Uy Tit & Company Inc) Brands and DELI, please direct your‬ inquiries to‬‭ [email protected]‬‭ and follow & like‬‭ their facebook‬‭ uytitandcompanyinc‬‭ .


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