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Ceelin marks 50 years of providing the gift of immunity to generations of Filipino kids

Haligi ng proteksyon ang Ceelin noon, ngayon, at bukas

Over the past five decades, parenting styles have evolved from strict discipline to building meaningful connections. Through it all, Ceelin, an ascorbic acid supplement for kids, has remained as moms’ constant companion who endeavor to give their children the best start in life—a life full of health, happiness, and resilience against illnesses.

As Ceelin marks its 50th year, it’s not just about celebrating a milestone; it’s honoring a legacy of providing the gift of immunity to generations of Filipino kids.

Today, keeping kids healthy means more than just protecting them from common childhood illnesses like colds and coughs. It means empowering them to explore, to learn, and to play with confidence. Ceelin has been at the forefront of this mission with its range of products tailored for every age—from the vital first drops to syrups, tasty chewables, and gummies that kids love. Each product is crafted to meet the evolving needs of growing children, ensuring they receive the right balance of nutrients to thrive.

Patty Laurel; Bianca Gonzalez-Intal; Tania Soriano, Ceelin Segment Head; Onee Medina, Unilab Pediatrica General Manager; Marian Rivera-Dantes; Mabeth Roderos, Unilab Pediatrica OTX Marketing Director; Andi Manzano; Rachel Mistal, Ceelin Brand Manager

Our immunity promise—noon, ngayon, at bukas

As it continues to advocate for a happy, protected childhood, Ceelin’s promise of immunity is highlighted in its newly launched television commercial (TVC) as part of its 50th year celebration. The video shows a healthy kid exploring the world, with her mother keeping her strong and protected with Ceelin, as her own mother experienced when she was young.

A grand celebration has also been recently held, attended by luminaries of parenting and healthcare, including multi-hyphenate and Ceelin brand ambassador Marian Rivera-Dantes, who shared why Ceelin serves as her trusted partner for immunity for her kids.

Importante para sa akin ang kalusugan ng mga anak ko, kaya naman kasama ko ang Ceelin sa pagpapalakas ng immunity ni Zia and Sixto para sa kanilang pang araw-araw na adventures at activities bilang mga bata, pati na rin kapag may sakit sila. Mahalaga sa akin na palakasin ang immunity nila may sakit man sila o wala.” Marian says. “Noong bata din kasi ako, mahilig talaga ako maglaro sa labas, yung tipong lalabas ng hapon para makipaglaro o kaya maliligo sa ulan, so siyempre gusto ko din na ma-experience nila ‘yun.

Hosted by Patty Laurel-Filart, the event showcased a visual spectacle where guests walked through the storied 50-year history of Ceelin. This further put a spotlight on Ceelin’s promise of being kids’ haligi ng proteksyon noon, ngayon at bukas.

Marian Rivera-Dantes; Bishop Gerry Alminaza, Vice President of Caritas Philippines; Jing Rey Henderson, Head of Communications and Partnership Development at Caritas Philippines; Rachel Mistal, Ceelin Brand Manager; Sweet Cruz Racho, Head of Family Feeding Program at Caritas Philippines
Bianca Gonzalez-Intal, Marian Rivera-Dantes, and Andi Manzano take center stage where they talk about their worries for their kids, how they keep them protected, and their learnings as moms.

Ceelin also pledged a total of P500,000 worth of products to Caritas Philippines, its long-term community partner, making the celebration more meaningful. This is part of Ceelin’s continued effort in sharing the gift of immunity to Filipino children. Other guests in attendance were celebrity host Bianca Gonzalez-Intal and former VJ and celebrity mom Andi Manzano-Reyes, among others.

Innovation and trust: the hallmarks of Ceelin

Ceelin serves as the unparalleled and most trusted immunity partner of moms for their kids for 50 years now and beyond. Since its launch in 1974, Ceelin has promoted overall wellness and faster recovery, while keeping childhood illnesses like common colds and coughs at bay. Through its unwavering dedication, Ceelin has woven itself into the fabric of Filipino families, touching lives, nurturing dreams, and ensuring that the flame of hope burns bright for generations to come.

Through the years, it has always been our mission to help Filipino children have a strong immunity, as we believe this is the key to enriching their lives,” notes Rachel Mistal, Ceelin Brand Manager. “As we look to the future, our commitment remains unchanged: to safeguard the health and happiness of the next generation of Filipino children. With Ceelin by their side, parents can rest assured that their children are equipped to enjoy a fulfilling, healthy life.

Catering to the unique needs of every Filipino child, Ceelin offers drops, syrup, chewable, and gummy formats. In 2009, Ceelin Plus was introduced as the only vitamin brand for kids with patented ZincPlus® Technology. This was in line with the brand’s goal of ensuring the stability of Vitamin C when combined with Zinc, giving kids the right amount of nutrients in every dose as part of their growth and to strengthen their immunity. For over five decades, Ceelin has continuously advanced to become a household name and authority in the Pediatric immunity space—being the #1 doctor-prescribed and immunity vitamin  for kids. And when a renewed recognition of the importance of immunity came into light during the Covid-19 pandemic, Ceelin also proved to be the reliable, caring, and constant partner of moms and doctors in giving protection to children. 

Know more about Ceelin by following https://www.facebook.com/UnilabCeelin, @ceelin.ph on Instagram, and @unilabceelin on TikTok.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]