Fashion KPop Latest Sports Tech

The apex of Lacoste’s experiments in merging fashion and sport: the L003 Neo embraces bounce, for unbeatable style and irrepressible energy.

Super fresh, super bold. Super fashion, super sport. The energy of the fashion show was brought to the street.

Lacoste is proud to unveil the all-new L003 Neo; a twist on a concept shoe pioneered on Lacoste’s runway, now available to all. It nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about how fashion and sport can and should mix. It is a fresh vision for the future that takes the conversation somewhere totally new. L003 Neo is a boundary-breaking moment, an inspiration for a new kind of sneaker.

A key inspiration comes from the tennis ball—which bounces across lines, across divisions, across time, always moving, pinging its way around the court, to embrace constant change, constant innovation, bold acceptance, and radical modernity. The shoe is similarly energetic—moving from court to street, from sport to fashion, from what came before to what comes next.

This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations, and bold Lacoste branding on the side. Additionally, the crocodile shines from the side heel. The shoe is grounded by a very modern chunky outsole. The L003 Neo comes in a hero colorway of neon yellow, which nods to the dynamism of the tennis ball and Lacoste’s rich history as a sporting leader. To ensure maximum choice, there are also various other bright and sleek options—including stylish monochrome pink and turquoise for women—and classic tones, including all-black and timeless khaki for men.

The shoe comes to life in a vibrant campaign starring L003 Neo ambassadors, Jeon Somi and Pak Jinyoung. Jeon Somi, also known simply as Somi, is a famous K-pop singer. She made her solo debut in June 2019 with immediate international success. Pak Jinyoung is undoubtedly a rising supermodel. He covers top fashion magazines and has been part of a luxury brand’s campaign. Both are on the move, bouncing, speeding, and shining. They encapsulate the dynamism and youthful vitality of the L003 Neo. The campaign let us dive into a material world that expands L003 Neo materials to create a tactile landscape for Somi and Pak Jinyoung to move and explore within.

Lacoste dares to play boldly and uniquely when it comes to uniting fashion and sport. The new L003 silhouette merges the best elements of both worlds, clashing and mixing details, references, and heritages into new and surprising shoes, designed for modern living. The goal is to redefine codes and embrace fashion, all while celebrating the technical brilliance of sportswear and the culture of the court. With the L003 Neo, there is the comfort of performance-wear, and, simultaneously the character and conceptuality of high fashion footwear. It is an amplification of Lacoste’s values; fashion, tennis, culture, style, design, endless modernity, and constant rule-breaking.

The L003 Neo offers the creativity of the runway in a practical, versatile everyday sneaker; ready for the streets, and modern living. The L003 Neo is the best expression of Lacoste’s pioneering approach to uniting fashion and sport. A story of fashion, creativity, and culture, wrapped in a bold, elevated, modern product.

Lacoste L003 Neo is available in Lacoste stores,, and at Foot Locker.

creative wordpress theme

Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]