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Vans x Alva Skates Celebrate Four Decades of Skateboarding

Vans x Alva Skates Collection will be available globally beginning January 12, 2023

(From Left To Right, Apparel): Alva Skates Service Cargo Pant: Php 6,998.00, Alva Skates SS Tee: Php 3,298, Alva Skates Bucket Hat: Php 3,998, Alva Skates Crew: Php 6,498

Vans, the original skateboarding footwear brand and icon of creative exploration, is proud to announce the latest collection with historically influential skate brand Alva Skates and longtime Vans team rider Tony Alva. The collection draws inspiration from Tony’s imaginative world of creative exploration that spans art, music, and beyond, and invites fans and newcomers alike into his creative journey, on and off the board, over the past 40 years.

Products (From Left To Right, Footwear): Alva Skates Leopard Brown/Pink: Php 7,998, Alva Skates Indigo Navy: Php 7,998, Alva Skates Halo Multi: Php 7,998

Breaking the mold for what a skateboarding company could be, Tony Alva walked away from his board sponsor in 1977 to create one of the most influential skate brands of his time, Alva Skates, just after helping Vans develop the first-ever skateboarding shoe, the Era. Synonymous ever since Vans and Tony teamed up to create a new collection that nods to both brands’ roots and looks ahead to future generations with help from artist DJ Javier, Vans team rider Bella Kenworthy, and musician Kenny Hoopla.

Leading the way, the Authentic 44 DX Alva Skates in Brown/Pink features a leopard-printed suede that pays homage to the original Alva Skateboards from the ’70s. The design introduces the oversized, visually distorted Alva logo that goes out of bounds— a direct reference to how the logo was executed on Alva boards in the 1970s.

Moving into the next decade, the collection features the Authentic 44 DX Alva Skates in Halo Multi as a reference to the halo effect on ’80s boards, and created a digital print on canvas that mirrors the speed/gradient effect. Influenced by the present day and the spiritual center that Alva has found, the Authentic 44 DX Alva Skates in Navy combines a quilted canvas upper with a white lotus print, and calm, earthy colors.

The collection is rounded out with the Alva Skates crew fleece, OTW short sleeve tee, and a loose tapered cargo pant and bucket hat in grape leaf adorned with Alva Skates and Vans pins.

The Vans x ALVA SKATES Collection will be available globally at select Vans retail locations and beginning January 12, 2023.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]