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Beko Survey says only 1 of 10 consumers practices energy efficiency when using appliances

A new survey commissioned by leading home appliance brand Beko of 6,000 homeowners and renters from across the globe has shown that 9 in 10 people ignore what’s best when it comes to energy efficiency in the home.

Among the energy-inefficient behaviors that those surveyed admitted to doing were leaving the fridge door open when deciding what to eat (29%); leaving the freezer plugged in when it’s got nothing in it (20%); and leaving gadgets on charge for longer than they need (37%).

Gen Z is one of the most knowledgeable demographics when it comes to energy efficiency with over 60% of them reading instructions whenever they buy a new appliance, according to the survey. But Gen Z can often make accidental mistakes when it comes to their appliances with 76% admitting to having used the wrong setting on their appliance.


Partly to blame for inefficient energy practices in the home is “settingsphobia,” a term coined by Beko. Almost 3 in 5 (59%) people are worried they’ll choose the wrong setting when using household appliances, but out of fear stick to the same, sometimes inefficient setting.

The findings demonstrate a gap between knowledge and behavior among consumers globally and highlight the need for greater action in ensuring consumers are maximizing the efficiency of appliances at home.

These insights will help us in understanding consumer behavior and providing information to our customers about the proper use of appliances and how they can conserve energy while still enjoying modern conveniences like refrigerators and washing machines. The data gives us a fascinating insight into how attitudes toward energy efficiency are evolving across the globe. At Beko we’re continually striving to provide high-quality products that suit the changing needs of our consumers and the environment,” said Gürhan Günal, country manager of Beko Pilipinas Corporation.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]