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McDonald’s newest Christmas video celebrates the gift of togetherness

During the pandemic, relationships between families and friends have been greatly affected. The months of distance have not only affected bonds between loved ones but also the way that the children have been experiencing the world. For the past two years, these little kids have grown in a completely different setup where the beauty of the world is only within reach through gadget screens.

With a freer world within grasp, children will get to experience how Christmases are supposed to be: celebrations are brighter, bigger, but most of all, closer together. In McDonald’s newest online video, they show a young girl as she experiences the firsts of a Pinoy Christmas—from Christmas karaoke to traveling and finally reuniting with family.

The relationship between the lola and the kid represents how all of us, especially little ones, experienced adjustments and reservations as restrictions were slowly lifted. The Christmas that Filipinos were used to seemed so foreign to her—bright lights, loud streets, and even the warmth of her lola. But as soon as her lola offered her a Happy Meal just as how her lola would always do during their video calls, the little girl started to get more comfortable. She loosened up and got more excited—signaling her initiation to the Christmas family traditions we always knew and loved.

Are you also celebrating the holidays by renewing old traditions and reuniting with loved ones? Make it a memorable Christmas and celebrate it the best way: together— and with your McDonald’s favorites. Indeed, iba talaga ang Pasko pag magkakasama tayo, kaya #kitakitssapasko

For more updates about the latest offers, follow McDonald’s Philippines on Facebook and Instagram.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]