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Vans opens all-new Glorietta Store with first-ever Artist Collaboration

Now on its new location at the 2nd level of Glorietta 3, the new store features a bold mural by multimedia artist Lee Caces to showcase the creativity and passion of Filipinos

Vans, the skate footwear brand and advocate for creative expression, opens its all-new store on the 2nd floor of Glorietta 3. The store’s design celebrates Filipino creativity and passion, highlighted by a bold and inspiring digital mural by renowned Filipino artist Lee Caces. This is the brand’s first-ever collaboration with a Filipino artist, reinvigorating its long-time involvement with the local music and arts scene.

Lee Cases’ Digital artwork Bakunawa

The piece depicts the Bakunawa floating above an abstract cityscape, causing vibrant flora to grow around skateboarders, surfers, and BMX riders. The creature’s dark hues contrast the vibrancy of the people below it, whose colorful energy creates a sense of balance and dynamism with the Bakunawa. Caces shared his inspiration for choosing the mythical serpent as the mural’s subject: “The Bakunawa playfully cascades the city, adorning it with nature, enlightening the rising generation to live in harmony with the gods of creation.

Vans Philippines COO Tina Ortiz said, “Since 1966, Vans has had art in its DNA, bringing the youthful creativity of the streets into its design philosophy and supporting the music and visual arts scenes through projects like the Warped Tour, House of Vans, and Off the Wall. By showcasing the work of Filipino artist Lee Caces in our newest store, we are adding the Philippines’ unique voice into Vans’ creative portfolio and amplifying it to the rest of the world. We look forward to collaborating with more local artists in the months to come.

Among those who attended the debut of both Vans’ new store and Caces’ mural were influencers Rhea Bue, JP De Leon, Jeff Ong, and Ashley Sandrine Yap. DJ Skratchmark lit up the event with his music, while host Reph Bangsil kept the crowd’s energy up as the program went on. Guests were able to watch a special behind-the-scenes video of Caces working on the mural and commemorating the event with shots at the Vans photo booth.

Shoppers can now see Lee Caces’ Bakunawa-inspired digital mural at the Vans store on the 2nd Floor of Glorietta 3. They can also check out all of the brand’s latest products inside, and enjoy the creative energy of the streets felt through the mural and the store’s overall design.

Follow and @vansphilippines on Instagram to know more.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]