Beauty eCommerce

Step into the Glow Stage with Pond’s new campaign on Shopee and stand a chance to win a limited-edition NFT

Shopee’s first-ever NFT giveaway will feature a first-of-its-kind digital collectible designed by artist Rifqi Ardiansyah for Pond’s

Leading global skincare brand Pond’s is partnering with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch the fun and interactive #PondsGlowStage at its Brand Spotlight Day. Happening on 28 November, #PondsGlowStage is a 1-day only event that takes Shopee users’ online shopping experience to the next level through interactive games, exclusive promotions, and discounts on much-loved Pond’s products and for the first time ever, limited-edition Non-Fungible Tokens (NFTs).

• PondsGlowStage exclusive NFT. Consumers will be clamoring to get their hands on the limited-edition artwork exclusive to Shopee, which is also the e-commerce platform’s first foray into giving out NFTs as gifts with purchase. The NFT is an exclusive, first-of-its-kind digital collectible designed by artist Rifqi Ardiansyah. Fans who purchase P1,499 worth of their favorite Pond’s products during the #PondsGlowStage Day will have the chance to own one of only 1,000 #PondsGlowStage NFTs in the Philippines, which will give them access to exclusive benefits such as being the first to receive alerts on Pond’s latest product releases and best value deals in the future.

• Redeeming the #PondsGlowStage NFT on OurSong. Lucky fans can redeem their NFTs in a few simple steps: First, they register on OurSong, a global NFT platform co-founded by R&B star John Legend. Once logged in, they simply need to input their redemption code, which will be issued to them via Shopee Chat, before they claim their exclusive NFT via OurSong’s Collection Page.

• Play to Win with Pond’s Glow Stage Game. From 26 to 28 November, consumers can play the interactive Pond’s Glow Stage Catch Game and earn points to redeem special giveaways worth at least P1,650. Players just need to tap and hold the shopping basket to catch as many of the falling Pond’s products and elements as they can within the time limit—all while avoiding harmful skin spots.

• Glow Like Wendy. It’s easy to glow like Wendy with Pond’s Bright Triple Glow Serum, one of Pond’s best-selling products. Backed by the science and skincare expertise of the Pond’s Institute, Pond’s Bright Triple Glow Serum is powered by Glutaboost-C Technology, Niacinamide, and Hyaluronic Acid that fades dark spots for bright, spot-less skin.

We are always seeking out the most innovative and engaging experiences for our consumers,” said Pond’s Global Brand Director Jopa Malantic. “As such we are thrilled to partner with Shopee once again—this time to offer the #PondsGlowStage at our next Brand Spotlight Day, featuring the e-commerce platform’s first-ever NFT Gift with Purchase. In addition to providing the chance to win a limited edition NFT, #PondsGlowStage offers a fantastic interactive experience for our fans to engage with the brand and learn more about how our decades of science-backed expertise can help resolve their skin issues.

Shopee’s Regional Brand Partnerships Director Pavan Challa said, “We are happy to deepen our long-standing partnership with Pond’s through this new campaign, which is Shopee’s first collaboration with a brand for an NFT giveaway. Shopee continues to develop and explore new ways to engage and excite our users, and help our brand partners deepen their engagement with shoppers. As we continue to grow the beauty category on Shopee Mall, we look forward to working closely with brands such as Pond’s to bring more innovative and exciting experiences to shoppers.

The #PondsGlowStage Brand Spotlight Day will run on Shopee on 28 November only.

For more information, please visit Pond’s Official Store on Shopee.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]