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Coach’s Feel The Wonder Holiday Campaign starring Jennifer Lopez, Zoey Deutch, and Chan-Young Yoon

Coach introduces “Feel the Wonder,” a holiday campaign featuring Jennifer Lopez, Zoey Deutch, and Chan-Young Yoon. A playful celebration of the kid in all of us, the campaign, shot and directed by Anton Gottlob, captures the season’s joyful, child-like sense of wonder while spotlighting the house’s Winter 2022 collection.

Tapping into the next generation’s love for playfully remixing nostalgic references through creative self-expression, “Feel the Wonder” captures the Coach Family in larger-than-life scenes that feature the holiday season’s spirit of warmth, joy, and embracing your inner child. Featuring scenes where the cast plays in the snow, jumps on the bed, and unwraps presents, the campaign showcases the house’s new Heart bag and Tabby and Studio bags, along with Winter’s 2022 ready-to-wear inspired by Stuart Vevers‘ vision of timeless American heritage juxtaposed with the attitude of counter-culture.

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To celebrate the holiday season, Coach also unveiled its first virtual shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house’s mascot, to unlock special prizes. Additionally, visitors will have the opportunity to shop via live-stream videos alongside friends and influencers. The virtual store, which is powered by the experiential e-commerce platform Obsess, will feature iconic Coach styles including the Tabby and Rogue, along with a dedicated section for holiday party bags and new giftable items, and a special collection featuring Rexy.

COACH is available at Rustan’s Shangri-La, Rustan’s Makati, Power Plant Mall, Greenbelt 5, City of Dreams,,, and Zalora. Follow @ssilifeph on Instagram and Facebook to know more.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]