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Heart Evangelista renews partnership with RLC Residences as brand ambassador

The partnership between RLC Residences and Heart Evangelista continues, as the global fashion icon renews her contract with the multi-awarded condo developer on October 25.

Marking her second chapter with the brand, Heart continues to show her love for RLC Residences. “Heart has been the perfect brand ambassador for RLC Residences since the beginning of the partnership in 2020. But more than that, she is a member of our family who embodies the same values we do as we continue to Raise, Live, and Connect,” said RLC Residences Marketing Head and Chief Integration Officer Karen Cesario.

During the official announcement, Heart expressed her excitement to continue working with RLC Residences and bring her passions to life. “It’s a fruitful partnership from the very start and it feels natural to keep collaborating with RLC Residences. I’m thrilled with what’s in store for me and RLC Residences—not only as their brand ambassador but also as one of their homeowners.

Heart and RLC Residences’ partnership renewal comes in time for the season of festivity as the brand unveils its upcoming Christmas activities. She happily shared with the viewers the start of the RLC Residences Gift Flash: Christmas Edition. The promo, which runs from October 26 to December 16, 2022, will give away special prizes to lucky winners.

To join, visit RLC Residences’ Official Facebook Page and answer the featured question of the week. Gift certificates worth P5,000 will be given to three followers every week while a shopping spree of up to P50,000 and a Samsung Galaxy Z Fold 4 await major lucky winners.

It’s the Christmas season and we simply want to thank our customers for their continued support of us. The Gift Flash is one of our ways to express that feeling and add excitement to our clients’ Holiday celebrations. We invite everyone to join and spread the joy with us,” says Karen.

Aside from this, Heart also introduced the new RLC Residences Brand Story video to the public. Featuring the stories of the developer’s customers and their home journey, the video narrates how RLC Residences’ Raise, Live and Connect brand proposition is inspired by their customers’ home needs.

As an RLC Residences homeowner myself, I’ve witnessed how they work on putting customers and residents at the center of everything they do. And I’m honored that I was allowed to introduce the RLC Residences Brand Story video to everybody and I hope this can inspire those who are in search of their dream home,” says Heart.

RLC Residences Senior Vice President and Business Unit General Manager Chad Sotelo also shared the inspiration behind the new video and their overall operations. “Creating a delightful experience for our residents and clients has always been at the core of what we do at RLC Residences. They’ve been inspiring us to build a home that they can proudly call theirs and we are thankful that they choose us as partners in their journey to live their best lives. Everything that we have done and achieved at this point is all because of them and we will continue to do so in the coming years.

And as one of the highlights of the event, Heart also shared the continuation of the collaboration known as Love Marie Designs with RLC Residences in the form of special scented candles. Coming from the first design project wherein she designed her RLC Residences unit, the second activity aims to provide the perfect home gift to welcome residents as they move into their new homes.

Candles remind me of home and beautiful memories. I’m sure a lot of people feel the same. Plus, it’s the Christmas season and we all know that a candle also means light and hope. So yes, I think it’s a good way to welcome home the new residents with these special candles and relay the feeling of hope after everything we’ve been through. And wherever you are, I think you will still feel at home with RLC Residences through these candles. I hope they’ll love it as much as I do,” Heart shares.

The special Love Marie Designs with RLC Residences aromatherapy candle kit has three scents—the RLC Residences fragrance, the Holiday Sparkle in time for Christmas, and the Love Marie candle that she helped create herself. As teased during the event, Heart also revealed that a vlog documenting her candle design process will be released on her channel by December.

Follow @RLCResidencesPH, @rlc_residences on Instagram, or visit rlcresidences.com to know more.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]