Latest People & Events Sports

Adidas Philippines celebrates one year of its Brand Center bringing the best of sport and style

From October 21 to 31, the Adidas Brand Center in Glorietta prepared special activities, offerings, and performances for its customers

When Adidas Philippines opened the Brand Center—its largest store in the country— it promised a shopping experience unlike any other. And a shopping experience unlike any other it has been.

In the past year since it launched, the Brand Center in Glorietta 3, Makati has offered the best of sport and style not only through products but experiences too. Housing Adidas’ widest selection of products, the Brand Center offers customers all the essential gear from running and basketball to golf and outdoors. It’s also been a space of collaboration and community; with local partner artists, Adidas Runners Manila, and more converging at the Brand Center for launch events and fitness gatherings. Some key moments of Adidas Philippines also took place in the Brand Center, such as the launch of the brand’s revamped membership program “AdiClub” and the press conference that welcomed Houston Rockets Guard and Adidas global athlete Jalen Green; the first NBA player to visit the space.

This month, as it celebrates one year since the Brand Center’s opening, Adidas continues to give its customers the best offerings with exclusive in-store activations, promos, and performances, which started on October 21.

• October 21 to 31. Throughout the celebration, the storefront of the Brand Center will house the Brand Center Cafe where specialty coffee will be available exclusively for AdiClub members*. Customers will also be eligible to participate in the Lucky Locker activation where they will get to choose a key that unlocks a locker with exclusive prizes like a JG4 Manila Tour Friends & Family Tee, discount vouchers, and more!

• October 21 to 22. Kicking off the celebration, DJs from Transit Records came back on deck to give customers live beats as they shopped

• October 23. Basketball players Mike & Ben Philipps, Nic Cabañero, Renzo Subido, and Harold Alarcon were “Adibuddies” for the day and personally assisted shoppers before going on a live Q&A in the Adidas Philippines Instagram page

• October 24 to 28 (10 am to 8 pm). Free shoe cleaning of any Adidas footwear will be available in the Men’s footwear section for AdiClub members**

• October 27 (9 pm to 12 mn). For a night of celebration and shopping, the Brand Center will open its doors for an After Hours Sale exclusively for AdiCub members and friends of the brand. Aside from the big discounts, members can look forward to special performances by Denise Julia and Bailey May.

• October 29 (1 to 3 pm). Adidas local partner artists Quiccs and Egg Fiasco will also join the celebration by welcoming fans to the Brand Center for a meet and greet opportunity and raffle

• October 29 & 30. To create safe spaces for everyone to run, Adidas Runners Manila will host a With Women We Run event on the 29th and a community gathering for its Limitless sub-group on the 30th. Both runs will be open exclusively for registrants only through the Adidas Runners Manila group on Facebook.

With an eventful lineup of exclusive offerings and experiences, customers will have a lot to look forward to as the Adidas Brand Center turns one.

Visit the Brand Center in Glorietta 3 to join its anniversary celebration and follow @adidasph on Instagram and Facebook for the latest updates.

creative wordpress theme

Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]