Food People & Events

Shake Shack’s iconic burgers and shakes make their way to the SM Mall of Asia

Burgers by the bay can’t get any better as Shake Shack brings out the golden buns when it opens in SM Mall of Asia on October 21

Be quick or you’ll miss it! To mark the opening of its 5th Shack, Shake Shack has prepared special treats for its early bird patrons, only on October 21. The very first guest will get one year’s worth of Concretes (that’s one free Concrete every month!) plus Shack Swags only available in Shack MOA. Be one of the first 100 guests to purchase in-Shack for dine-in or takeaway and get your hands on any of the Shack-exclusive merch:

• Shack shirt for a minimum spend of P1,000
• Shack Tote + Tumbler for a minimum spend of P2,000

These limited-edition swags (plus a very cool windbreaker) designed by visual artist, Lee Caces, will also be available for purchase at the Shack MOA during the opening.

Not able to make it to MOA? Tap the GrabFood app and get free Cheese Fries for a minimum spend of P1,000, all from the comfort of your shacks from October 24 to 30.

MOAre sweet with the ManiPops! Concrete. Better make room for sweets and travel back to your childhood with the ManiPops! Concrete. Specially crafted for Shake Shack MOA, this concrete is made with vanilla frozen custard, blended with salted caramel sauce, peanut butter, and sliced peanut brittle, and topped with caramel popcorn. Combining the Tagalog word for nuts and the overall fun texture brought by the popcorn, the ManiPops! Concrete will surely be a trip down memory lane of after-school snacks and hangs. From October 21 to 27, get the MOAst out of this dessert as guests also get a savory treat of crinkle-cut fries for every purchase of the ManiPops! Concrete.

MOAst scenic Shack to date. Spacious at over 250 square meters of dining, Shack MOA also boasts an idyllic setting for all-day dining. Within viewing distance of the majestic Manila Bay sunset, it boasts warm and earthy interiors surrounded by green textured walls to create a soft, verdant backdrop. Inside the Shack is a statement piece by local artist Lee Caces. Lifting some elements from his work on the Shack MOA hoarding, he mimics a visual play of the Shack burger icon against the bright hues of Manila Bay. For guests who enjoy the outdoors, an alfresco space is just a few feet away framed by greens and cool string lights great for fun night outs or catching up with family and friends. Amidst the highly dynamic and larger-than-life atmosphere of Mall of Asia, Shack MOA offers a fine and fun respite to gather delicious burgers, hotdogs, chicken, fries, and shakes.

Stand for good ‘MOA’ments. Staying true to its commitment to Stand For Something Good, Shake Shack has made it its mission to continuously support the community it’s a part of. 5% of its Pie Oh My Concrete sales go to CENTEX, Ayala Foundation’s holistic education program that promotes student, parent & teacher development for underserved Filipino communities. A first for Shake Shack is the Shack Community Day happening on Oct 20, wherein guests are encouraged to contribute to its partner organization, For Our Farmers, a youth-led non-profit organization established to help and uplift local farmers and fisherfolks.

Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group. Follow @shakeshackph on Facebook and Instagram, @shakeshack_ph on Twitter to know more.

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Dexter Francis De Vera is a manila-based art director with over 20 years extensive experience in the media industry producing editorials and advertising, retail space design (store displays), and more. His inspiration has always been the most powerful and most influential segment of the design world—fashion. As managing editor, he is responsible for curating, developing and overseeing editorial and social media content for iEventetc. Keep in touch with Dexter through [email protected]