TOMMY HILFIGER INTRODUCES TOMMY FACTORY: A WARHOL-INSPIRED CREATIVE PLAYGROUND,
COMING THIS FALL
2022 experiential creative playground inspired by Andy Warhol’s famed New York studio. Tommy Factory will come to life through the Fall 2022 campaign featuring cross-generational Futuremakers captured through a red, white, and blue lens. With Tommy Hilfiger set to return to New York Fashion Week on September 11, 2022, the industry’s largest “See Now, Buy Now” platform will further build on the city’s pop culture history and iconic Warhol Factory as a deconstructed artistic space that celebrates creativity and self-expression.
Once the epicenter of New York’s creative scene, Warhol’s Factory was a collision of people and subcultures, lo-fi and hi-tech, style and creativity. The cultural revolution that it inspired in the 60s continued to influence pop culture through the 70s and 80s – a time when Mr. Tommy Hilfiger visited the Factory and met with Warhol himself.
“Tommy Factory isn’t a physical space, it’s a state of mind,” said Tommy Hilfiger. “Andy’s fascination with pop culture always captured the heart and spirit of the American society. His ability to connect with what was most relevant has never ceased to inspire me in everything I do. New York City is where Andy brought fashion, art, music and entertainment together when I was first starting out in the industry. The Factory was the place to be. And today, it is still his approach that drives me to engage with the cutting-edge communities building new creative experiences.”
“The creative energy of New York City is an unstoppable force that continues to bring together an inspiring diversity of talent, just as it did at Andy Warhol’s Factory,” said Michael Dayton Hermann of The Andy Warhol Foundation. “We are honored that Tommy Hilfiger’s campaign pays unique homage to Andy Warhol and will generously support the philanthropic activity of The Warhol Foundation.”
Shot by Craig McDean in the Bronx and styled by Katie Grand, the Fall 2022 campaign will break early September. It will spark a clash of cultures, past and future, classic and modern to ignite the unique energy of Tommy Factory, fronting supermodel Kate Moss and her daughter and model, Lila Moss for the first time together in a campaign, in addition to legendary drummer and producer, Travis Barker; Grammy®-winning artist, Golden Globe® and Emmy® nominated actor, Anthony Ramos; multi-Grammy® Award-winning recording artist, songwriter and composer, Jon Batiste; street pop artist, Mr Brainwash; as well Wigstock drag legend, Lady Bunny, and tattoo artist, Steve Wiebe.
Tommy Factory will further awaken at the brand’s New York Fashion Week homecoming in September, in a celebration of creativity and self-expression. The experiential event will amplify the power of the individual through installations inspired by Warhol’s 15-minutes of fame spirit, reimagined for today, uniting guests and models alike within the phygital space.
The Tommy Factory experience will take place at 7 p.m. EST on September 11th at Skyline Drive-In in Brooklyn, with a synchronized Metaverse activation. In an industry-first, the “See Now, Buy Now” catwalk will be live-streamed into the Tommy Play experience on Roblox, in addition to tommy.com. Join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information. Can’t visit the store? The Specialist – Your At Home concierge service here to assist you on your shopping needs. Find out more HERE.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: [email protected]
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Viber Community: bit.ly/SSILifePH
The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms. Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through brand.com sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched Trunc.ph and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.
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