Unveiling the Newest Action Sports Concept Store in the Metro

A bad day on the water is still better than a good day at the office, and Boardriders is out to suit you up to make your good days even better.

Boardriders is the newest concept store distributed by the Primer Group of Company to cater to the needs of young minded people who are inspired by a passion for outdoor action sports. We all know what it’s like to be indoors for a long time and now that we’re back outside, we need the right gear from the top brands to equip us for our every adventure.

Featuring Quiksilver, Billabong, ROXY, RVCA, DC Shoes, and Element, Boardriders offers premium products to outfit every adrenaline junkie out in search for epic adventures. Whether it’s a swimwear to jump into your next dive, or a cool new pair of kicks to shred the next ramp, there’s something for you at Boardriders.

Bringing the Boardriders experience to all, Boardriders launched its first store this August 13, Saturday 4pm at SM Mall of Asia. Participants of this exclusive event includes Angel Jones, The Lost Boys, Pocholo Barreto, Cha Ocampo and Bea Benedicto just to name a few. The event started off with welcoming remarks from the Boardriders team, an introduction about the brand and the inspiration behind the new concept store design as well as the announcement of exciting new collections. Guests were free to mingle while they enjoyed refreshments and entertainment from Kokoi Baldo Band, and special gifts were given to the media partners and ambassadors.

You can’t buy happiness but you can shop all your action gear in one stop and that’s kind of the same thing. Take your adventure to new heights and gear up at Boardriders newest store!

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