SWAROVSKI CELEBRATES THE INDIVIDUAL THAT IS EVERY MOM WITH “LOVE, MOM” TRIBUTE

This Mother’s Day, Swarovski is celebrating diversity and inclusivity, the wisdom and guidance of Mom’s around the globe and launches the campaign “Love, Mom”.

Giovanna Engelbert, Swarovski Group Global Creative Director: “There’s no one way to be a mother, to love like a mother, so this Mother’s Day Swarovski celebrates the many forms a mother’s love can take and that incredible connection between a mother and her child.”

THE WONDER OF EVERY MOM
Just as there is no one size fits all for motherhood, there is no single dedicated product to celebrate them, at least not for Swarovski. So, to celebrate the multi-facets that is being a mom, the brand’s Mother’s Day range is as individual as every mother out there.

MILLENIA. Wardrobe fundamentals never looked so chic! A forward-focused wonder in a range of juicy hues, what began as an elegant everyday jewelry range now embraces body chains, eyewear, even pens through to watches. Expanding the coveted family, the new touches of rainbow refinement enhance the crystal lifestyle portfolio.

LUCENT. Bold and audacious, the Lucent family celebrates empowering energy and playful awareness. Highlighting our fantastic array of colors and shapes, the range is extended with bold new hoop earrings, in square and round, a brilliant new watch design in five vibrant colors and the Lucent Pen.

CHROMA. Exploring geometry rhythm and symbols through crystal layering, deconstructed prisms and multi-color creations, gemstone and jewel-like colors appear in two necklace varieties with the introduction of aesthetically beautiful, elegant and eye-catching hair accessories in three new styles.

CONSTELLA. The future’s so bright one will have to wear shades. Introducing two new celestial eyewear styles to join the captivating Constella Hoops and earrings from Collection II.

CURIOSA. Playing with proportions in intricate and inspirational designs, engineered structures are transformed into unexpected shapes, transporting necklaces, rings, and brooches from Collection II, while introducing covetable hair and eyewear accessories to further the fabulousness.

GEMA. Step into the light with our three new elevated eyewear designs – the perfect additions to the beloved Gema family. Brimming with magic, the twinkling glimmer of the pieces extended into Collection III with a range of jewelry and earrings to show off Swarovski’s range of cuts and colors in a kaleidoscope of prismatic joy.

VITTORE. Renowned for pioneering precision-cut stones, Swarovski extends the Vittore range with new silhouettes, rose-gold tones and the refined Swarovski crystal 125th anniversary cut, arranged in brilliant rows for maximum luster.

With an array of designs, featuring pendants, chokers, earrings and bracelets, the families are more than just a piece – it is a piece from one’s heart to theirs.

In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Glorietta, Newport Mall, TriNoma Mall, The Podium Mall, Power Plant Mall, and SM Mall of Asia. Follow @ssilifeph and @rustansph on Instagram for more information.

ABOUT SWAROVSKI

Swarovski is a place where magic and science meet. Swarovski unifies all parts of its organization under one spellbinding idea and brings forward a wondrous new world of crystal craftsmanship. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry and accessories, as well as crystal objects and home accessories. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage. This manifests today in the company’s well-established sustainability agenda with youth-focused education programs and foundations to promote human empowerment and conserve natural resources to achieve positive social impact.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: [email protected]

Telephone Number: 8-830-5000

Mobile Number: (0917) 552 9359

Facebook: facebook.com/SSILifePH

Instagram: @ssilifeph

Viber Community: bit.ly/SSILifePH

The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms.  Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through brand.com sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched Trunc.ph and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.

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