Coach announces actor Yoon Chan-young as the house’s first ambassador for Korea. His partnership will include advertising campaigns for leather goods, ready-to-wear, and footwear beginning with the Spring 2022 season. Chan-young’s debut introduces images of the actor in Coach’s Spring 2022 Denim Signature Ready-To-Wear and Hitch backpack.

“I’m thrilled to be an ambassador for Coach, a brand that perfectly fits my style and inspires me,” said Chan-young. “I’m excited to be part of the house’s story for Spring and to collaborate with Stuart Vevers and the teams going forward.“

Founded in New York over 80 years ago, Coach began as a men’s accessories brand and has built its reputation on leather innovation and craftsmanship. Today, it is a global fashion house defined by a belief that beautiful things, crafted to last encourage authentic self-expression—inspired by the vision of Coach Creative Director Stuart Vevers to reimagine the house’s heritage for now. Chan-young, a breakout star on the Netflix series “All of Us Are Dead” embodies Coach’s values, championing optimism and the courage to be one’s authentic self.

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