Zara for Emoticonic by Style Origin

How do you feel today? Show your true emotions and join us we go flashin’ our passion for fashion with Ayala Malls’ Style Origin. Express yourself, wear them – because fashion is all about having fun being you!

Emoticonic, this year’s theme for Style Origin, inspires you to bring what you feel in the inside out!

At Style Origin, get your yearly dose of slick style as Ayala Malls are transformed into the ultimate fashion playground with runway shows by the world’s best retail brands. This year, Style Origin brings back the industry’s best with grand shows directed by Robby Carmona and amazing fashion by celebrity stylist Sidney Yap.

Massimo Dutti for Emoticonic by Style Origin

Helping the new generation discover their own stylish path, Ayala Malls also opens its doors to young style icons and social media darlings Janeena Chan, Adela Mae Marshall, Tricia Santos, Maureen Schrivers, Aryanna Epperson, and Jodilly Pendre. Catch them at Ayala Malls as they dish out tips and tricks to amp up your style game.

Banana Republic for Emoticonic by Style Origin

Of course, young men are not overlooked as style savants LA Aguinaldo, Santino Rosales, Marco Suarez, Claudio Gutierrez, Mauritius Joseph Loosli, and Joshua Desequera teach you how to mix and match, and put together a masculine yet youthful look.

Discover their fresh styles at Trinoma (Sept 3), Solenad (Sept 9), Alabang Town Center (Sept 10), Market! Market! (Sept 16) and Harbor Point (Sept 17)

Join in on the fun and while at Style Origin, strike a pose at the mood wall where you can choose your mood, snap a photo and share it using the hashtags #SOemoticonic, #AyalaMallsStyleOrigin and #FeelItLoveIt

Feel it! Love it! Wear it! At this year’s Style Origin, don’t be afraid to express yourself!