This fall, LONGCHAMP is celebrating women in all their splendor, their independence, and their modern take-charge attitude as they constantly reinvent themselves.
A flashback to the revolutionary 1970s, from bold new colors to comfy yet sophisticated fabrics, Sophie Delafontaine takes us on a journey to the very core of women who own their femininity. Gorgeous, rich hues of lilac and amethyst leave lasting imprints, while red, pink, and coral beautifully complement throughout. LONGCHAMP’s Fall 2017 collection embodies the fully liberated self-sufficient woman.
On the front lines stand two new bags that write their own fashion code.
The ‘Pénélope Arty’ dons an understated medley of metallic, glazed, and suede leather for a 3D op art effect, like an artwork by Victor Vasarely.
The ‘Effrontée’ (French for ‘brazen’) really lives up to its name. Breaking free of convention, it delves into a cheeky composition of contrast and negative space as it cuts seductive, arabesque lines.
Decidedly modern, graphic, and abstract, optical trends animate the ready-to-wear collection. A lambskin coat with metallic sleeves in the Op Art line covered in mesmerizing stripes. Shifting patterns in the Vibration motif magnified by the intensely plush suede on an ankle-length dress. Lamb’s wool or goat hair lavishly draped on coats and cropped jackets that change it up here and there with light pastels. This collection roars into town like an invitation for women to break free from run-of-the-mill styles and colors towards unabashed ownership of sensuality and womanhood.
French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, and is still owned and run by the Cassegrain family today. Longchamp’s luggage, handbags, and accessories have a worldwide reputation for craftsmanship, quality, which now extends to shoes and ready-to-wear collections.
The brand has maintained momentum and energy across the decades. It epitomizes French flair, fresh and inspiring creativity, as well as sharing the active lives of women across the world who enjoy a touch of luxury every day.
In the Philippines, Longchamp is available in Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Ayala Cebu. Longchamp is also available through boutiques owned and operated by Stores Specialists, Inc. located at Greenbelt 5. Follow @ssilifeph and @rustansph on Instagram for more information.
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