Premium women’s surf brand unveils its first-ever fitness line with fun-filled and active beach event
Stylish, fun-loving, and carefree, Roxy debuted in 1990 as a first-of-its-kind swimwear brand that caters to female surfers. Instantly embraced by women throughout the world for its easy-going and fashionably athletic pieces, Roxy soon expanded to include a wide and technical range of lifestyle apparel without losing touch of its identity as an authentic surf label.
Always ahead of the curve, Roxy recognizes a shift in the lifestyle of today’s women. Ever more confident and competitive in and outside the work place, women are no longer boxed into one field of interest and are actively pursuing various adventures and activities.
In bold support of women’s move towards multi-sports pursuits, Roxy is more than thrilled to launch Roxy Fitness, a new line of apparel and swimwear that aims to keep up with the many different activities that inspire and nurture today’s generation of Roxy women.
Innovatively crafted with technology, each of the product in the Roxy Fitness collections are lightweight, breathable, quick dry, and UV protection – making the pieces absolutely ideal for a wide range of activities and lifestyle interests such as yoga, running, surfing, crossfit, and more. All the while bearing designs and silhouettes that are distinctly Roxy. In particular, highlighting the collection are the leggings that are perfect for surfing and some after-surf yoga!
To officially unveil the Roxy Fitness collection, a whole day event will be held on March 25 at the beautiful Pico de Loro Cove in Batangas. Poised to attend are VIPs and celebrities as well as top media personalities and bloggers. Aiming to invite women to use and experience the technologies of the collection, Roxy prepares a full day of beach side fun and activity. Starting off with a morning run, followed by a rejuvenating yoga session, and capped off with stand-up paddle boarding amid the sun, sand, and sea.
This season, Roxy invites women to up their active game with Roxy Fitness – a collection made especially for women who are confident, strong, and empowered. For more information about Roxy and updates on the upcoming Roxy Fitness 2017 event. Visit our FB: RoxyPhilippines and follow us on our IG account: @roxyph with our hashtag #RoxyFitnessPH.
The ROXY Fitness Event is in partnership with Pico de Loro Cove as the official venue partner, DC, Grind, Quiksilver, Res-Toe-Run, R.O.X.,Lactel, Beach Hut, Skyjet Airlines, Nova, Hammer Nutrition, Garmin, Summit Water, NOA water gear. Roxy would also like to thank our media partners: ETC as the official female TV partner, Mellow 94.7, The Philippine Star, Philippine Daily Inquirer, Explore Magazine, and www.wheninmanila.com.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Roxy in the Philippines.
When Quiksilver decided to start a women’s line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn’t drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women’s surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women’s line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
Roxy is available at the following stores:
Quiksilver SM Megamall, Quiksilver SM Aura, Quiksilver SM Southmall, Quiksilver Alabang Town Center, Quiksilver SM MOA, Roxy Robinson’s Manila, Roxy SM MOA, Quiksilver SM Cebu, Quiksilver Ayala Nuvali, Quiksilver SM Clark, Quiksilver SM Bacolod, Quiksilver Ayala Harbor Point.
About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.
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