JUICY COUTURE FALL 2014 COLLECTION RETURN TO HOLLYWOOD

Juicy Couture’s Fall 2014 collection evokes the effortless cool and irresistible glamour of Los Angeles as theJuicy girl returns home from her summer travels to embrace the new season with a sense of intrigue andadventure. “Go West” continues to be an inspiration to explore passions and create a unique journey whileexuding the true LA style of the brand’s heritage. The Juicy girl moves seamlessly from natural beauty to sultryvixen to sweet Lolita: a true Hollywood Ingénue.

The collection’s influences range from the rebellious punk rock days of the Viper Room to the fresh naturalbeauty of the hills and the irresistible glamour of celebrity style. Yet the Juicy girl’s alluring attitude and inherentsense of style adds that touch of je ne sais quoi, as she casually throws menswear inspired coats over floral-printeddresses, and pairs faux fur vests with mixed lace blouses and over-dyed distressed denim. She styles her fallfavorites with signature Juicy mirrored aviators and blinged out watches, stacked with pave bangles.

The essence of Hollywood style – fun and carefree yet always elegant – is explored through the collection’soffering of updated core wardrobe staples. Vintage-inspired floral, romantic lace and oversize knits are styledwith tailored outerwear in novelty fabrics. While leather and leopard print moto jackets add a cool and sexy edgeto printed rompers and A-line dresses. The iconic, casual luxury staple – track dressing – is redefined by pairingsilk track pants with tweed jackets and embellished t-shirts for a true go-anywhere look.

ABOUT JUICY COUTURE:

Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. Embracing the effortless attitude of its LosAngeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear,fragrance, accessories and jewelry.

Juicy Couture is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in over 25countries throughout North America, Europe, Asia, Latin America and the Middle East. For updates and more information, please visitJuicyCouture.com. Follow Juicy Couture on Facebook, Twitter, Tumblr, Pinterest, Instagram and blog, The Juicy.

In the Philippines, Juicy Couture is exclusively distributed by Stores Specialists, Inc. (SSI) -a member of The SSI Group – and is located atGreenbelt 5, Bonifacio High Street and Shangri-la East Wing.

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