Compact variety, non-stop intensity, fascinating contrasts and distinctly trendy – the DNAs of Hong Kong, Asia’s World City, comes to life in its latest “My Time For…” campaign spearheaded by the Hong Kong Tourism Board (HKTB). Applying the consumer insights and new trends on what travellers look forward to on their travel, the campaign highlights the authentic experiences that await visitors as they explore the sights and sounds of the city like a local.
Mr Anthony Lau, Executive Director of HKTB said, “We want our visitors to know, see and feel that a trip to Hong Kong never disappoints and always gives you a wonderful experience that leaves you with a great story to tell. And we illustrate these experiences by going deeper to uncover unique insights to show fun and authentic experiences through the eyes of local experts.”
Partnering with local key opinion leaders, a series of entertaining videos that showcases a different kind of experience, was produced. “My Time For Indulgence” features Michelin star chef Alvin Leung, showing the audience how to consumer a whole cow through culinary experiences in Sheung Wan, Temple Street and Wan Chai. “My Time for Renewal” stars designer and style blogger J.J. Acuna, who takes the viewers on a unique journey through Hong Kong sourcing for different clothes to style himself as a gentleman. “My Time For Urban Escapes”, sees The Savvy Guide’s host and model Jason Godfrey showing the audience where and how to best get suntanned when in Hong Kong. “My Time for Summer Fun” features 1,600 pandas on an adventurous tour through the city’s family-friendly hot spots.
“The campaign highlights moments, emotions, and experiences which visitors can expect when they visit the city. Today’s travellers have an unquenchable thirst for new experiences, we want to build an emotional connection with our consumers and try to portray to them what if feels like to be in Hong Kong,” shares Lau.
To allow visitors to discover the many different worlds in Hong Kong, the campaign also showcases nine core experiences: Dining, Shopping, City Icons, Heritage and Tradition, Hong Kong After Dark, Great Outdoors, Festivals, Sports, and Arts. “We made sure to include attractions that are beyond the usual to entice more tourists. The nine core experiences also ensure that there is something for every type of tourist, so whether you’re looking for arts, nature, the outdoors, or culture in Hong Kong, you know that there’s something exciting in store for you,” adds Lau.
To cater to the free and independent travellers who plan, book and stay connected online when they travel, HKTB has also developed the interactive mobile app, My Hong Kong Guide. You can plan your own itinerary and get inspiration on what other travellers are doing in Hong Kong. You can also share your Hong Kong adventures with your friends on social media. More information is available at http://guide.discoverhongkong.com/eng. And whether you’re a first timer, or already have a love-affair with the great city, planning for your Hong Kong vacation, the online Hong Kong Insider’s Guide has something new for you. This series of guides is a compilation of stories, recommendations and tips on Hong Kong from people in the know. Pick a topic that interests you—from incredible Chinese superstitions in “Traditions and Spirituality”, to funky art galleries in “Industrial Revolution”—and you’ll discover real, up-to-the-minute local advice to guide you through many exciting experiences and adventures. You can start your journey at http://www.discoverhongkong.com/seasia/see-do/insiders-guide/index.jsp
And if you are looking to take a break from endless to-do lists and go on a much deserved vacation, you can look forward to the “Ask The Boss” Facebook contest that will start its winter run in end September. The quirky contest calls all participants to channel enthusiasm and creativity in the most persuasive note convincing The Boss why they deserve an exhilarating holiday in Asia’s World City. To join the contest, participants simply need to choose their favourite Hong Kong moment and tell The Boss why they need this trip to renew and rekindle their passion for the job. And the most creative applicant will stand to win a trip and usher in the new year in Hong Kong!
Hong Kong is not just a place for shopping, it has a range of other experiences to offer, too. Every moment is as different world, come experience Hong Kong now!
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