Fall-Winter 2013/14 Collection
|ANITY NECKLACE (SWAROVSKI BY SHAROUK)|
Possessing an expertise that has been ceaselessly honed since 1895, the brand Swarovski is synonymous with craftsmanship, precision, and innovation. From on-trend to timeless, Swarovski’s collections enhance the natural beauty of the contemporary woman, and bring out the best in her. A wide range of easy-to-wear jewelry pieces and accessories highlight her style, and add sparkle, a touch of glamour and a personal signature to her look.
For Fall-Winter 2013/14, Nathalie Colin has designed a collection named “Secret Treasures,” reminiscent of a journey. Inspired by the Silk Road, this collection is built around four legendary locations, each of which holds treasures of tradition and beauty. From China to the Himalayas and from India to Venice, “Secret Treasures” revisits emblematic elements with a skillful blend of modernity and sophistication. “As I was strongly influenced by my travels to Asia, China, the Himalayas, and India, I have a special connection with the inspiration of this collection. True admirer of the orientalist, explorer, writer, and adventurer, Alexandra David Neel, I imagined such a journey across continents and mountains transposed in today’s times,” explained Creative Director Nathalie Colin. Swarovski demonstrates its mastery in jewelry techniques and crystal cutting. Settings, Pointiage®, pavé work, beading and embroideries are enhanced with exclusive cut crystal stones, Crystal Mesh, and Crystal Rock that give crystal a fascinating radiance, revealing a perfect mix of heritage and innovation.
From China, Swarovski has adopted the symbolism of yin and yang, illustrated by the Stone theme. Both luxurious and streamlined, this piece features sensual curves that are given ultra shine by pavé crystal work. Inspired by the trimmings of Chinese costumes, the Velourline surprises with its suppleness. The microfiber base material with a black and white color gradation is embroidered with crystals, while in the center, a large faceted crystal stone takes pride of place. The matching oversized earrings are a key jewelry trend this season. Their harmonious and feminine lines illuminate the face with a dark and captivating charm.
In the Himalayas, nature’s majesty can be felt. Mountains, forests, and glaciers leave a mineral imprint on creations with organic lines, of which the Vita line is a perfect example. Cut into a cabochon, the central crystal stone sees its contours highlighted by small tone-on-tone crystal stones, set by hand using the exclusive Pointiage® technique. Vita takes on frosty winter tones and lends itself to a range of looks, from the highly sophisticated to the classic.
An abundance of colors, silk with a thousand and one reflections, the richness of gold, and the wonder of precious stones: India’s influence leaves its ornamental and exuberant mark. By inviting the talented Shourouk to design some pieces for the collection, Nathalie Colin has initiated a new collaboration with the world of fashion. Shourouk is familiar with the company because she has used crystals on her own creations in the past, and has now designed Vanity, an imposing necklace that is nonetheless flexible and mounted on cord. With its bib form embroidered with crystals, this necklace imparts sophistication to any outfit, day or night.
Venetian inspiration floats a veil of baroque mystery over these highly refined pieces, which evoke the magnificence of palaces and colors shrouded in the mist. The large Venetie cuff plays on opulence in rose-gold plated metal, richly decorated with a blue crystal cabochon, pearls, and baguette-cut crystals. With interlacing chains in black PVD, the Vermeil cuff exemplifies the spectacular side of Venice and adorns the wrist with a modern lace in strong, graphic lines. In the center, a large cabochon entirely covered with hand-applied crystal stones catches the eye, while other crystal details add an elegant touch of gold.
From purity to exuberance, the “Secret Treasures” collection delivers a range of offerings that allow women to mix and match their accessories, for a special occasion or an everyday look. “We live in a time when adaptability is key. Therefore, accessories must become more versatile. This is the guiding principle by which we design jewelry and accessories that will accompany women in their everyday lives,” says Nathalie Colin. With a winter palette, warmed by rays of sophisticated colors, the collection confirms Swarovski’s great commitment to precision, re-invention, modernity, and refinement.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees and a presence in over 120 countries. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.
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