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BURBERRY CELEBRATES THE OPENING OF ITS TWO NEW STORES IN KOREA

Burberry Menswear Store – Hyundai Coex Centre, Korea

Burberry Menswear Store – Hyundai Coex Centre, Korea

Burberry Womenswear Store – Hyundai Coex Centre, Korea

Burberry Womenswear Store – Hyundai Coex Centre, Korea
Burberry hosted an event to celebrate the opening of 2 new stores within Hyundai Coex in Seoul, Korea.
The evening event, which took place on the rooftop of the store, was attended by over 400 guests including Kim Hee Ae, Yoon Eun Hae, Ha Ji Won, Lee Yeon Hee,Cha Seung Won, Lee Sang Yoon, Lee Jin Wook ,Jeong Yong Hwa, Kang Min Hyuck from CN Blue, all of whom wore Burberry.
Burberry Ad Campaign star and Burberry Acoustic musician Roo Panes performed live at the event with a variety of tracks, marking his first performance in Asia. British DJ Yann Cavaille also performed a live set at the event.
BURBERRY STORES, HYUNDAI COEX
The 2 newly opened Burberry menswear and womenswear stores in Seoul reflect the global store design concept developed by Burberry Chief Creative Officer Christopher Bailey using British materials throughout.
The spaces blur the brand’s physical and digital worlds through the Burberry Retail Theatre concept, enabling the broadcast of live events and synchronized content onto the store’s interior digital screens.
ROO PANES
British musician Roo Panes has recorded various tracks for Burberry Acoustic including ‘I’ll Move Mountains’: http://www.youtube.com/watch?v=dGP-TnIoejk
In 2011, Roo Panes featured in the Burberry Autumn/Winter 2012 campaign alongside British actress Gabriella Wilde and recorded an exclusive track ‘Indigo Home’ as part of the campaign soundtrack:
Roo Panes has performed live for Burberry at events globally including London and Sao Paulo, Brazil

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