Victorinox : Keeping it Klasse

 Victorinox hosts a posh cocktail party and launches an exclusive loyalty card.
Dating back to 1884, Victorinox is a Swiss heritage brand that has proved its unparalleled claim for superior product innovation through its cutting-edge selection of Swiss knives, time pieces, apparel, travel gear, cutlery, and fragrances.
An ultimate and global provider of sophisticated and reliable lifestyle products, Victorinox has undeniably brought pride and utmost recognition to its homeland. Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation – all of which are distinct marks of the Swiss culture.
With a full intent to re-introduce itself to its highly-discerning market, the world’s most beloved and iconic Swiss brand, Victorinox, celebrated yet another milestone by hosting “Klasse,” a chic and stylish evening  gathering held last August 14 at Oz Bar at the Holiday Inn – a meaningful gathering which was also in line with the recent Swiss National day celebrations.
In the country, Victorinox is a brand patronized by those who value premium craftsmanship and the highest of quality, along with elegance and sophistication. That is to say that it attracts those with discriminating standards and refined tastes.
It was no surprise that among the guests who flocked to the sophisticated evening gathering were the city’s crème de la crème, including corporate bigwigs, most sought-after celebrities, and today’s most influential personalities from the media.
The spirited night began by treating attendees with a scrumptious spread of Swiss-oriented specialties including the Lucerne Vol Au Vent, Vitello Tonnato, St. Gallen Sausages, Ticino Air Dried Meats, Cheese Board e.g.Gruyere, Emmenthal & Appenzeller, Assorted Bread Rolls, Swiss Chocolate Fondue, Meringue, Fresh Strawberries and Grapes. As guests discovered the culture of the Swiss through food, the regaling continued with a gallery of Victorinox products and iconographies which told more of the Swiss culture and several significant Philippine-Swiss relations over the centuries.
As the night escalated, the attention of guests was redirected to the main program wherein Victorinox introduced itself with a toast followed by a few words from Primer Group of Companies’ AVP, Darwin Banez, by welcoming the esteemed guests with a toast. The event’s guest of honor, Swiss ambassador Ivo Sieber graced the event and shared kind words about the longstanding and amicable relations between our countries
Finally, highlighting the program was the launch of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are (1) an invitation to private selling events and exclusive Victorinox events such as product launches and parties, (2) a 20 percent discount on one’s birthday month, (3) quarterly privileges with partner establishments, and (4) promotions exclusive to the card holder.
As the night’s special guest, Ambassador Sieber was called on to the stage once again to be dubbed as the Klasse card’s first honorary member. Soon, cards were distributed to the guests as well.
Capping off the night’s safe fete was an exciting raffle which allowed a few lucky guests to take home some of Victorinox’s most iconic products. Among the prizes raffled off were the Victorinox Swiss Army Knife Explorer, a Victorinox Swiss Army Original, a Victorinox Swiss Army Victoria, a Victorinox Swiss Army Night Vision, and a Victorinox Werks Professional business case. The event’s hotel sponsor, Holiday Inn, also gave away GCs applicable for use in their in-house restaurants.
 Victorinox is a brand that has its roots entwined I history, however, its constant strife for innovation and excellence has led to its inimitable reputation for producing superior lifestyle products – a mark that brings to its country and one that is embraces by the whole world to this very day.

About Victorinox
Victorinox products are conceived, designed and built to accompany us all through life.  Purposeful, reliable, their functional esthetic appeals to our rational side.  But they also conquer our hearts in the sense that they seem always to deliver more than we expect of them.  Whatever your particular selection—from high quality Victorinox household and professional cutlery to precision Swiss-made timepieces; from our fashionable, functional apparel and rugged travel gear to our unmistakable fragrances—each Victorinox product embodies the spirit of legendary Original Swiss Army Knife.  Emerging from Karl Elsener’s cutlery workshop in 1891.  It remains to this day an Icon recognized the world over a symbol of quality, functionality and continuous success.
About Primer Group of Companies
The Primer Group of Companies is engaged in the retail and distribution of the world’s top consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We are also proud to expand our portfolio in industrial products and services, with businesses in digital and silkscreen printing, air-conditioning and creative graphic design and services.
The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services. Its’ retail authority has grown to over 120 premium brands, more than 100 free-standing stores and over 600 consignment doors in 8 Asian countries. The Primer Group is poised to reach new heights through its numerous recognitions locally and abroad.

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