Find Your Rhythm and Run Faster with the New PUMA Faas

 PUMA Unveils Faas Trainers with New BioRide™ Technology, Giving Runners a Naturally Responsive Ride

 Puma launches a fun, innovative and technologically advanced range of running shoes  – the PUMA Faas Collection. Faas gets its name from the Jamaican word for fast, and the name fits. The collection is grounded in performance and features a biomechanical design technology exclusive to PUMA, called BioRide™, that provides a naturally responsive ride – helping runners get into their own rhythm for increased speed and performance.
The innovative BioRide™ technology featured in the Faas shoes spent years in development.  PUMA took a look at some of the fastest athletes like fastest man in the world Usain Bolt, affiliated with the brand and studied their movement, foot placement and overall running skills. There were three proven and consistent skills that were identified as critical to top performance.  PUMA translated these elements into three categories—Rocker, Flex & Groove—that become the cornerstones of the BioRide™ technology and the Faas shoes.
First, the best runners reduce their amount of time on the ground, making for faster runs and faster times. The Faas Collection incorporates a continuous, rocker-shape outsole which provides smooth touchdown and effortless transition, providing runners with a natural ride and less time on the ground. Second, they do not waste motion. 360 degree flex grooves are placed in key areas throughout the Faas shoes; these flex grooves respond specifically to how the runner’s foot moves, providing a truly unique and responsive ride. Lastly, these world-renowned athletes are incredibly aware of the ground, which allows the foot to react instinctively to keep them stable. The Faas shoes have a horizontal groove that runs the lateral side of the shoe. Regardless of how a runner’s foot hits the ground, this groove will provide them with natural stability.
PUMA Running knows every runner is unique and what one runner needs may not be necessary for another. To help runners find the best Faas style to suit their needs, PUMA has assigned each style a number, ranging from 100 to 1000. The lower number models, such as the Faas 300, have less cushioning and less structure, providing a lightweight, fast-paced trainer. As the number gets higher, additional cushioning and structure is added to the shoe. The higher number shoes, like the Faas 500, are perfect everyday neutral trainers.
The Faas range Summer 2011 features bright, bold colors with unique overlays and design details for each style. PUMA Running’s new Faas Collection brings the joy back into running with increased speed and performance, along with some ‘check-me-out’ designs.
To kick off this collection, Puma brought together music, fun and sports in fun and candid celebration last Saturday, June 11 at the Puma Store Bonifacio High Street. Leading the activity was former Amazing Race Asia Season 4 winner Rich Herrera who ran several times around the block enticing runners to come run with him to the Puma Store with the new Puma Faas 250. Music was courtesy of reggae sensation Hemp Republic with dub beats by Caliph8 and Red-I. Among the celebrities spotted in the crowd were host Eri Neeman, TV personalities and celebrities like VJ Monica Yncierto, Divine Lee, Armi Millare, Pol Yap, Ean Mayor and Carlos Tanada of Up Dharma Down.
Faas 250 – Offering an unlined construction and close to barefoot feel, the Faas 250 comes in a touch lighter than our Faas 300. With a less is more design philosophy in mind, the Faas 250 is built from the ground up, only using the materials needed to build a competitive racing shoe. Where the competition is adding extra materials or gadgets, the Faas 250 focuses on simplicity. In addition to this design approach, the Faas 250 incorporates the Bioride technology which allows for a smooth, natural, and responsive ride. The Fass 250 is perfect for racing or also as a lifestyle shoe for the streets.

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